Logo

Rebranding ASD Cusino

For the ASD Cusino football team , which participates in the CSI 7-a-side championship in the province of Como, I carried out a logo rebranding job . The original logo, created in 2008, needed a restyling that maintained the club colors (green, blue and orange) and the historic symbol of the owl , but with a more current visual language.

I chose to develop a modern and minimal design , using the letter "C" of Cusino as the main element. At the top of the "C" I integrated the owl's eyes in a stylized way , thus creating continuity with the club's identity and enhancing its history.

In addition to the color version, I also created monochrome variations , designed to ensure maximum versatility of use: from printed material to application on uniforms and sportswear, such as the green training shirt with the contrasting white logo.

The result is an immediate, recognisable and functional logo , designed to maintain the club's strong tradition, but with a contemporary look and oriented towards the usability of the brand .