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Social Media

Went Crazy Plan

Coordinated design for a techno-themed Instagram grid

The graphic design project was born from the need to create a visual communication with impact and coherence for the Instagram profile of a new format of techno events. The goal was to create a series of three coordinated posts, able to work both individually and as a grid, offering an ordered, rhythmic and recognizable glance. This triptych represents the main showcase of the format, designed to strengthen the visual identity online and create a strong visual appeal in the electronic community.



Visual identity inspired by the frog, symbol of the territory

The event logo draws inspiration from an animal symbol of the format's place of origin: the frog. This iconic element has been reinterpreted in an abstract and minimal way, maintaining strong readability and integrating harmoniously into the graphic compositions. The frog thus becomes a distinctive, original and ironic sign, capable of distinguishing the format in the techno panorama, often dominated by dark or anonymous imagery.


Green palette and techno geometries: rhythm and structure

The chromatic choice focuses on shades of green, in homage to the frog but also to the natural landscape of the territory, mixed with deep blacks and fluorescent accents to recall the energy of club visuals. The shapes used are geometric, sharp, modular: circles, broken lines, stylized sound waves that evoke the electronic beat and the structure of synthesizers. Each post was designed as part of a coherent visual system, creating a harmonious alternation between full and empty, text and graphics, rhythm and visual breath.


A digital identity that anticipates the live experience

This series of posts is not just a visual communication, but a real preview of the sensorial experience of the event. The modular layout, the reference to the frog, the electronic textures: each element anticipates the mood that will be experienced during the party. A project that unites territory and subculture, local symbol and global scene, to create a strong, credible and memorable digital presence.

Year

2024

Location

Porlezza Plan

Tags

Social Media

Devastating

Alexander Turkeys

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