Ford Fiesta Livery

Graphic concept and design vision

The project was born from the need to create a distinctive livery for the Ford Fiesta driven by Aurimas Eidžiūnas, for a national rally competition in Lithuania. The design was developed to reflect the driver's dynamic style, with a visual language capable of standing out among competitors and strengthening his presence in the local rally scene. The design approach combined functional analysis, visual communication and aesthetic coherence, with the aim of conveying grit, speed and recognisability.

A visual tribute to RC Cola

A central element of the design is the graphic interpretation of the colours and identity of the main sponsor: RC Cola. The colour palette – dominated by deep blue, bright white and red accents – has been seamlessly integrated into the structure of the livery, resulting in a fresh, energetic and modern composition. The result is a car that reflects the values of the RC Cola brand – originality, boldness and independent spirit – and at the same time blends perfectly with the sporty aesthetics of rallying.

Custom Livery Design

The Ford Fiesta design was built around the aerodynamic lines of the vehicle, with a balance between dynamic graphics and clean areas to ensure readability and visual impact even at high speed. The insertion of the RC Cola logo was designed to be prominent but harmonious, using high-visibility surfaces such as the sides, bonnet and rear spoiler. The result is a coherent and professional look, designed to enhance both the identity of the driver and that of the sponsor.

An identity to run and get noticed

The final livery represents a combination of visual performance and sporty functionality, offering Aurimas Eidžiūnas a vehicle that is not only competitive on the track, but also communicatively strong off it. In a context like that of the Lithuanian rally, increasingly attentive to image and customization, this Ford Fiesta presents itself as a true visual extension of the driver and his team, capable of attracting attention and telling a story even before the start.